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Improving loyalty programs by understanding the customer satisfaction and loyalty : case company Tiki
(2023)
Customer satisfaction is a crucial factor to be considered in the e-commerce industry. Customer satisfaction can directly affect customer loyalty. Companies have published loyalty programs that provide customers with ...
Increasing Bank Customers’ Loyalty through Innovative Loyalty Programs
(2022)
In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ...

